Quantitative Analysis
The target market for Beautiful Babies online is all mothers. However our main target market is the wealthier mothers which are usually the mature age mothers. Grandmothers also love to spoil their grandchildren therefore they also in our target market.
The age of our target market will be 25-40 year of age for mothers and then grandmothers 60 years and older. Between the age of 25-54 is when females earn their most money, our target market is 25- 40 which fits in perfectly (see fig. 1). By targeting this age group we address the wealthier women who are more likely to purchase our products.
Woman or women whose husbands earn over $1400 a week is our target market. The occupations that do this are jobs in the industries of mining, electrical gas & waste removal, construction, informational media & telecommunication, financial & insurance services and professional scientific & technical services (See fig. 2).
The amount of births is increasing slowly from year to year which can be seen in figure 3. 2010 experienced 297'900 births which is 0.7% more than the previous year. This shows an increase in birth rate therefore more demand for baby clothing products.
Over three quarters of Australians 15 years and older, are using the internet and this is increasing. Over 80% of females age 25-40 (our target market) use the internet. This shows that most of the population will be able to access our website and nearly all our target market age females will.
The use of the internet to shop in Australia is increasing substantially from year to year. In 2009, as much as $24 billion had been spent in purchasing from online retail shops. 30% of all the purchasers were clothing and shoes. This show there can be a lot of money in selling baby clothing if done correctly.
The amount of online baby stores in Australia is increasing considerably however many are selling cheaper clothing wear. An experiment that showed average prices of baby boy shirt at different online baby shops found the average price to be $24.50. This is relatively cheap and there are many online websites that compete at this price range. This is why we targeting the more wealthy because the less competition there will be.
Radio will be an important part of our promotional campaign. This is because the large amount of listeners that are age between 25-40, our target market. We plan to advertise during the times of 9am to 4pm weekdays. This is due to mothers usually being at home by themselves or with their babies. People always believe that radio is usually only listened to in cars however commercial radio is largely listened to at home with nearly 60% of all 25-39 years of age radio listeners, listen to the radio at home. This allows for many mothers ranged between 25-39 our target market to be able to hear our advertisement. We decided on radio instead of television largely to fact that more people listen to radio then television during the times of 9am to 4pm. Furthermore mothers at home are busy usually therefore easier to listen to radio while doing task then it is with television.
The different suburbs in which beautiful babies online will be targeting is the more wealthy upmarket suburbs. Some of the suburbs in Perth that we will target are Claremont, Nedlands, Cottesloe and Peppermint Grove. These are recognized as the wealthier suburbs for Perth. This is why we will use brochures within community papers; Western Suburbs Weekly and Southern Gazette, which are delivered to the more upper class areas. The use of this will allow targeting our market easier.
Note: Excel working out and statistics are at the link at bottom of the page.
The age of our target market will be 25-40 year of age for mothers and then grandmothers 60 years and older. Between the age of 25-54 is when females earn their most money, our target market is 25- 40 which fits in perfectly (see fig. 1). By targeting this age group we address the wealthier women who are more likely to purchase our products.
Woman or women whose husbands earn over $1400 a week is our target market. The occupations that do this are jobs in the industries of mining, electrical gas & waste removal, construction, informational media & telecommunication, financial & insurance services and professional scientific & technical services (See fig. 2).
The amount of births is increasing slowly from year to year which can be seen in figure 3. 2010 experienced 297'900 births which is 0.7% more than the previous year. This shows an increase in birth rate therefore more demand for baby clothing products.
Over three quarters of Australians 15 years and older, are using the internet and this is increasing. Over 80% of females age 25-40 (our target market) use the internet. This shows that most of the population will be able to access our website and nearly all our target market age females will.
The use of the internet to shop in Australia is increasing substantially from year to year. In 2009, as much as $24 billion had been spent in purchasing from online retail shops. 30% of all the purchasers were clothing and shoes. This show there can be a lot of money in selling baby clothing if done correctly.
The amount of online baby stores in Australia is increasing considerably however many are selling cheaper clothing wear. An experiment that showed average prices of baby boy shirt at different online baby shops found the average price to be $24.50. This is relatively cheap and there are many online websites that compete at this price range. This is why we targeting the more wealthy because the less competition there will be.
Radio will be an important part of our promotional campaign. This is because the large amount of listeners that are age between 25-40, our target market. We plan to advertise during the times of 9am to 4pm weekdays. This is due to mothers usually being at home by themselves or with their babies. People always believe that radio is usually only listened to in cars however commercial radio is largely listened to at home with nearly 60% of all 25-39 years of age radio listeners, listen to the radio at home. This allows for many mothers ranged between 25-39 our target market to be able to hear our advertisement. We decided on radio instead of television largely to fact that more people listen to radio then television during the times of 9am to 4pm. Furthermore mothers at home are busy usually therefore easier to listen to radio while doing task then it is with television.
The different suburbs in which beautiful babies online will be targeting is the more wealthy upmarket suburbs. Some of the suburbs in Perth that we will target are Claremont, Nedlands, Cottesloe and Peppermint Grove. These are recognized as the wealthier suburbs for Perth. This is why we will use brochures within community papers; Western Suburbs Weekly and Southern Gazette, which are delivered to the more upper class areas. The use of this will allow targeting our market easier.
Note: Excel working out and statistics are at the link at bottom of the page.
quantitative_analysis_statistics__figures.xlsx | |
File Size: | 27 kb |
File Type: | xlsx |