Promotional Campaign
Beautiful Baby Online uses many promotional materials some of them being; Face book page, brochures in community papers, radio advertisement and billboards. The company will also be promoted by the use of a famous person and by being the sponsors for events. The events such as the toddler and baby shows that are all over Australia’s major cities.
Radio advertisement will be used because of all the radio listeners, 71% have made a purchase on the internet in the last 6 months. Being an online website this means if our radio advertisement is professional then people will purchase on our beautiful baby online site. Radio advertisement was decided on also because of the ease of directing our promotion to our target market. Will be able to do this by advertising during the hours of 9am to 4pm, weekdays. This is the time when mothers are usually at home alone or with their young children therefore more chance of hearing our advertisement. It is also cheaper to advertise during these times because it is during peak hour.
There will be cost to produce a professional radio advertisement and also cost towards the use of a radio station.
A brochure within community papers is another promotional material which will be used. This is because we can directly provide our advertisement to our target market by putting them within more upper-class suburb’s community papers. The community papers that we will use within Perth are Western Suburbs Weekly and Southern Gazette.
There will be a cost to the community papers and also the cost of producing our brochures.
The use of a famous person on our website to promote our business will be an expensive cost. However the benefits of using one will significantly improve our business credibility and professionalism.
We will not start advertisement until our website is up and running and we are ready to start selling our products. This is because we do not want to advertise an empty website which people may go to and then become angry with nothing to see.
An example of a promotional billboard.
Radio advertisement will be used because of all the radio listeners, 71% have made a purchase on the internet in the last 6 months. Being an online website this means if our radio advertisement is professional then people will purchase on our beautiful baby online site. Radio advertisement was decided on also because of the ease of directing our promotion to our target market. Will be able to do this by advertising during the hours of 9am to 4pm, weekdays. This is the time when mothers are usually at home alone or with their young children therefore more chance of hearing our advertisement. It is also cheaper to advertise during these times because it is during peak hour.
There will be cost to produce a professional radio advertisement and also cost towards the use of a radio station.
A brochure within community papers is another promotional material which will be used. This is because we can directly provide our advertisement to our target market by putting them within more upper-class suburb’s community papers. The community papers that we will use within Perth are Western Suburbs Weekly and Southern Gazette.
There will be a cost to the community papers and also the cost of producing our brochures.
The use of a famous person on our website to promote our business will be an expensive cost. However the benefits of using one will significantly improve our business credibility and professionalism.
We will not start advertisement until our website is up and running and we are ready to start selling our products. This is because we do not want to advertise an empty website which people may go to and then become angry with nothing to see.
An example of a promotional billboard.